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Can you actually ruin your business by employing SEO copywriting techniques to your web pages? It is not likely but it is possible. It is especially possible if the text you are uploading to your pages are more search engine spider friendly then they are people friendly. Many people can recognize this type of writing and are very offended by it if they see it on the site. They see SEO techniques in copywriting as a compensation for a less than satisfactory product.
Another thing to keep in mind is that once you send out SEO articles to ezine or article directories or out on an RSS feed the results can be difficult to alter. SEO writing can be costly too, not only in terms of the time you must spend figuring keywords and keyword phrases but also in the time you must spend actually writing the articles. It is also costly if you decide to hire SEO writing specialists.
What many Internet gurus don’t tell you about search engine optimization, SEO articles also need to be done fast if they are to succeed. Many keywords go stale after a month or two and it takes two to three months for search engines to crawl your site. This is because the search engine rankings that they consist of are often created from key words and key word phrases that are ranked in the top ten search results of a search engine. However sooner or later those keyword positions are going to change and more than likely slip down in the rankings. This also means that you need to be tied to the services of a professional copywriter to keep your copy that you are sending looking consistent. SEO articles and copy that seems fake or erratic because several ghostwriters did it simply turns off potential customers to your site.