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SEO content writing takes a lot of dedication and talent. For ideal results the content that you create should be appealing to your readers and at the same time it should be friendly to search engines. For you to produce such content you need to keep the following tips into consideration:
Don’t write for machines
Although, it might sound silly, search engines care more about the satisfaction of the users and searchers; therefore, if you write for machines, your content may not be ranked high. To be on the safe side you should ensure that your content is exciting and draws repeat readers.
This means that the content should be readable and have a low bounce rate. When you produce high quality content you have more recommendations, more social media shares and even back links and as a result your content is ranked high.
Say no to keyword stuffing
A while ago people could rank high by using unreadable keyword stuffed text, but this is no longer the case. Search engine algorithms have now changed and keyword stuffing no longer works.
Stuffing your page with keywords makes your content unreadable thus the bounce rate increases. When the bounce rate is high, your web pages lose weight in the eyes of Google thus your ranking goes down.
To be on the safe side you should write naturally and ensure that your content is as informative as possible. You can add one or two keywords in your content, but you should never over do it.
Include internal links
It’s very important to include internal links in your content when publishing. If you are wondering what internal linking is, this is a technique where you cross reference other pages on your website.
The links have two functions: they encourage users to read deeper on your website and at the same time they play a huge role in increasing your ranking.
Use call to action (CTAs)
Since your content is aimed to be read by people, you should include a call to action that asks people to buy the products or services that you are talking about in your content.
If you are not selling any product or service you should ask people to leave their comments at the bottom of the page. When you include a call to action you show that you appreciate your readers and you need them to take action.
These are the tips that you should put into consideration when writing your SEO content. If you find that you are having trouble writing the content you should highly consider hiring the services of a professional to help you out.