How To Utilize Social Media For Your Ecommerce Business: An Easy Guide

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Is your business on social media? While platforms like Instagram began as a way to stay in touch with friends by uploading pictures of your last European trip, or plate of cacio e pepe #italianfoodlover, it’s graduated towards the next phase: becoming an amazing social commerce  channel for brands to showcase their products and services while connecting with their community of followers/customers. 

Almost every social media platform at this point, whether it’s Facebook, Pinterest, Instagram, or Tiktok, has the ability to take your ecommerce site to the next level. 

On average users are spending around 2 hours and 27 minutes per day on social media in 2022, which is the highest recorded amount of time ever spent on social engagement. Learning how to capture their attention by having a strong social media presence can help drive conversions back to your online store. 

Keep reading to learn how social media marketing can benefit your ecommerce brand and the steps you need to get started.

1. Build Brand awareness

Social media is a fantastic way to build brand awareness, especially if you are just starting out. Making people aware of your brand is the first step in getting them to the top of your marketing funnel, so you definitely want to pip their interest! 

Especially if you are still working on your website SEO, social media marketing is a great way to get noticed while you are working on building up a trusted following of customers. 

In some cases, social media is not just another touch point for potential customers to find you. It is the first touchpoint. So building out your social profile can go a long way. 

Nowadays social media platforms like Tiktok, which gained major traction during the pandemic, have now become a social selling powerhouse. 

As people chime in that they bought it because ‘they saw it on Tiktok’, businesses are flocking to this social channel hoping that their product gets on track to become the next hot item. Everything…

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