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The music business has grown so widely with the emergence of the Internet and its accessibility. Music appreciation and awareness has crossed the common boundaries of race and country and genre or religion.
We have accepted and appreciated all kinds of music from elsewhere in the world mainly through its availability in various sects of the media. This has in turn changed the way people and their perspectives about cultures to a more open and pragmatic means by which we must all celebrate.
But we ought to trace the beginnings of this worldwide music mania. How did it begin when in fact music for so long has been confined with such a small audience that its critique were mostly censored and banned when content was controversial or too big for the times. It is in these moments that we ought to celebrate the coming together of ecommerce and the industry that has made the Internet a general market and base to cultivate global talent and perspective. With the flourishing of exchangeable goods online, the music business has expanded its horizons to a more broad appreciative audience that has been educated to express and thrive with the help of ecommerce. This movement did not only stimulate profit sharing that has now grown into the big music industries of our time but it too has paved the way for more local artists to have a change to make it big in the music business.
The discovery of underground music masters have had the opportunity to put their records out there through the emergence of ecommerce and indie bands as well have had the fair share of opportunity to be published, heard, and bought online. The big wigs of the music retail such as iTunes, Amazon and the likes have enabled music sharing to be more accessible and affordable since songs could now be purchased individually as opposed to the old school buying of the whole album in order to hear that one song. This individual song retail packaging has proved to be more profitable to the artist and the record label than the more difficult selling of the whole album.
Another advantage is the immediacy of this music retail availability. Once a song is aired on the radio on premier it only takes a matter of minutes before that certain song could already be purchased online by millions of people around the world. Through ecommerce, we are able to sell music at a speedy rate now more than ever. This lucrative music industry has encouraged more and more artists to develop and create music that can now be shared among a global audience that could be educated and cultured into a positive arena for economic development and music appreciation.
Although the emergence of online music shopping has also mitigated the rise of unregulated illegal music downloads, the benefits outweigh the detriments for which the rise the music industry should be founded upon. Ecommerce has enhanced music sales in the past decade than it has ever peaked before.