Ecommerce News Roundup: August Recap

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⚠️ Sellers beware! We’ve covered some of the past month’s breaking Amazon news and updates in this article, don’t miss out!

Brands: New Premium A+ Content Promotion

Sellers who have registered as a Brand Owner with Amazon Brand Registry are now eligible for Premium A+ content at no cost for an extended promotional period.

Premium A+ content offers new and larger module types in the product description section on the product detail page such as video, image carousels, and interactive hotspots. Implementing Premium A+ content can increase your sales by 20%.

During the promotional period, you can publish Premium A+ content for all registered ASINs using A+ content manager. If you have published A+ brand story across your ASIN catalog and have had at least 15 A+ content projects approved in the past 12 months, for each Amazon store, you are eligible for Premium A+ content.

Access for Premium A+ is granted at the end of each month. If you meet the criteria, you will see a banner in the A+ content manager for access.

For more information on A+ content, Premium A+, and to find out if you are eligible, go to Get started with A+ content.

Brand Owners: Improved Brand Analytics Reporting

Amazon is updating our Brand Analytics tool to improve the accuracy and convenience of our reporting. Effective August 2022, our Consumer Behavior dashboard will move to an improved Brand Analytics experience alongside the Search Analytics dashboard.

After the update, the dashboards will be grouped under:

Search Analytics

Consumer Behavior

The new Brand Analytics page offers:

Updated user interface: You can easily navigate between Search and Consumer behavior analytics.

Column Picker: You can re-order or hide dashboard metrics.

Metric Glossary: You can access our new metric glossary in the dashboard columns to better understand your data.

Deep Linking: You can link to specific…


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