Creating An Appetite for Products You Need to Taste — Podcasts (2022)

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Chandler Honey isn’t exactly a family business — though it does have the family’s surname and honey pretty much runs in the founder’s veins. After all, Tique Chandler’s parents own a bee farm.

But Chandler Honey isn’t a rebrand of her family’s business, which has been in operation since 1937. It’s Tique’s very own company — one she started from her apartment in November 2020, making distinctive flavor infusions of honey sourced directly from her parents’ bees. Since then, Tique has filled more than 27,000 jars with its honey creations, flavors such as  “Mango Bellini” and “Créme Brûlée”.

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“I think with honey […] the sourcing of it is so important [because] the customer is getting more aware of the fact that there’s fake honey out there,” Tique said. “I wanted to pull in my family story, so that people could trust the honey source that they’re getting it from.”

Her family’s farm is in Scandia, a tiny town in Alberta of a little more than 100 people. And let’s just say, she got plenty of hands-on experience beekeeping.

“[I was] so lucky to grow up there and to be getting my hands dirty, getting stung by bees all the time,” Tique said.

Tique Chandler opening a beehive on a farm.
Founder Tique Chandler learned to take care of beehives growing up around her parents’ farm. Chandler Honey

By the time she decided to start her own honey company, she knew she wanted to incorporate her family history and put her last name on the jar. 

“This is a part of me,” she explained. “ If I [don’t have] a product that meets my own personal standards […], then I’m doing something wrong.”

With the brand so closely tied to her personal identity, Tique has embraced the chance to introduce herself, whether that’s through social media or at farmers markets. On Instagram, she often replies  to comments and even takes flavor suggestions.

“I’ve got my community saying, ‘Hey, like gingerbread sounds…

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