$\"software$ <\/p>\n

Image: AMD<\/span>\t\t\t\t<\/p>\n<\/p><\/div>\n

\n<\/p>\n

You might not have heard about AMD\u2019s ROCm. It (unofficially) stands for Radeon Open Compute PlatforM\u2014a pretty terrible acronym\u2014and it\u2019s pronounced \u201crock \u2019em.\u201d This is a way for programs to take advantage of the computing power in a graphics card instead of a CPU. Think of it as a software accelerator, sort of like AMD\u2019s version of Nvidia CUDA. And it\u2019s about to become a lot more relevant.<\/p>\n

PCWorld contributor Will Smith got to speak with Andrej Zdravkovic, Senior Vice President of GPU Technologies at AMD. While ROCm is mostly relevant for large-scale \u201cbig iron\u201d enterprise applications right now, the latest changes are making it more relevant for regular Windows users.<\/p>\n

\n<\/iframe>\n<\/p>\n<\/figure>\n<p>How so? Well, the new HIP (Heterogeneous Interface for Portability) SDK. It\u2019s a bit of special sauce that lets programs designed to use CUDA and similar systems tap into ROCm\u2019s power to leverage Radeon graphics cards. And it has the potential to be a huge game-changer. Basically, any local program that needs extra power\u2014from AI applications to rendering to file processing and beyond\u2014can benefit from this, with only small tweaks needed to get existing code up and running in most cases.<\/p>\n<p>Check out the full video interview above for the technical ins and outs. And for more deep dives into the latest PC tech, be sure to subscribe to PCWorld and The Full Nerd Network on YouTube.<\/p>\n<p><\/body><\/div>\n<div data-ga=\"article-footer-author\">\n<h3>\n<p>\t\tAuthor: Michael Crider, Staff Writer, PCWorld\t\t<\/h3>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.pcworld.com\/wp-content\/uploads\/2025\/08\/author_photo_Michael-Crider_1738297314-178.jpg?quality=50&strip=all&w=150&h=150&crop=1\" height=\"125\" width=\"125\">\n\t\t\t\t<\/p>\n<p>Michael is a 10-year veteran of technology journalism, covering everything from Apple to ZTE. On PCWorld he’s the resident keyboard nut, always using a new one for a review and building a new mechanical board or expanding his desktop “battlestation” in his off hours. Michael’s previous bylines include Android Police, Digital Trends, Wired, Lifehacker, and How-To Geek, and he’s covered events like CES and Mobile World Congress live. Michael lives in Pennsylvania where he’s always looking forward to his next kayaking trip.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Software Image: AMD You might not have heard about AMD\u2019s ROCm. It (unofficially) stands for Radeon Open Compute PlatforM\u2014a pretty<\/p>\n","protected":false},"author":7282,"featured_media":12899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software"],"_links":{"self":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/posts\/12898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/users\/7282"}],"replies":[{"embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/comments?post=12898"}],"version-history":[{"count":0,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/posts\/12898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/media\/12899"}],"wp:attachment":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/media?parent=12898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/categories?post=12898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/tags?post=12898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}