{"id":10898,"date":"2025-05-15T21:01:21","date_gmt":"2025-05-15T21:01:21","guid":{"rendered":"https:\/\/usaontheweb.com\/clone1\/wix-takes-aim-at-adobe-and-canva-with-new-online-design-platform\/"},"modified":"2025-05-15T21:01:21","modified_gmt":"2025-05-15T21:01:21","slug":"wix-takes-aim-at-adobe-and-canva-with-new-online-design-platform","status":"publish","type":"post","link":"https:\/\/usaontheweb.com\/clone1\/wix-takes-aim-at-adobe-and-canva-with-new-online-design-platform\/","title":{"rendered":"Wix takes aim at Adobe and Canva with new online design platform"},"content":{"rendered":"
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\n\"Wixel,\n<\/picture>\n<\/div>
\n(Image credit: Wix)<\/span>
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  • Wix announces standalone online design platform Wixel<\/strong><\/li>\n
  • Acts as an alternative to Canva and Adobe Express<\/strong><\/li>\n
  • Includes AI tools alongside traditional design features<\/strong><\/li>\n<\/ul>\n
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    Top website builder Wix has announced the release of Wixel, an AI-powered visual design suite that\u2019s effectively an alternative to the likes of Canva and Adobe Express.<\/p>\n

    According to the company, Wixel aims to \u201cdemocratize visual design\u201d – in other words, designers and non-designers will now have the tools to create professional-grade content and assets.<\/p>\n

    Interestingly, Wixel is a standalone product, so even those who don\u2019t use the website builder will be able to sign up to the design tool. And, much like Canva and Express, it\u2019s free to use with an optional upgrade for premium features.<\/p>\n

    What is Wixel and what can users expect?<\/h2>\n

    When it comes to visual design suites, it\u2019s a pretty crowded market right now, an area notably dominated by Canva.<\/p>\n

    It may not have been the first to market, but it\u2019s the one that captured the imagination of marketing teams and businesses, letting even non-designers spin up professional-grade images and videos. So popular is it that even Adobe upped the ante and brought much-needed improvements to its Express platform.<\/p>\n

    Given the popularity of these suites, I\u2019m not completely surprised to see Wix get in on the action. But what can users expect to get from Wixel?<\/p>\n

    Wix has offered an insight on this. Armed with just a single product photo uploaded to the platform, users can now remove or add backgrounds, crop, convert, and edit images, include text, and customize the layout within a template.<\/p>\n

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    Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!<\/p>\n<\/section>\n<\/div>\n

    Alongside this, Wixel is capable of AI-generating images across different styles that can better suit the user\u2019s brand guidelines. And voila, a user has a post fit for social media posting or adding to their online store. According to Wix, the entire process can be complete in minutes.<\/p>\n

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    \"Wixel,<\/picture><\/p>\n<\/div>

    (Image credit: Wix)<\/span><\/figcaption><\/figure>\n

    Discussing the launch, Avishai Abrahami, Wix CEO and co-founder, said: \u201cAI is the foundation of Wixel. Design is in our DNA, and simplifying complex experiences is what we do best. We\u2019re now determined to revolutionize design by democratizing access to powerful and creative tools for everyone, regardless of their design expertise.\u201d<\/p>\n

    I toyed with Wixel and, yes, if you\u2019re familiar with either Canva or Express, you\u2019ll have a pretty good idea what to expect. An intuitive interface that\u2019s easy to navigate, customizable templates allowing users to swiftly edit designs and create assets, and, of course, AI tools for enhancing and generating on-brand content.<\/p>\n

    The company also confirmed that future tools are in the works, including story creation and video. Given trends, this is an absolute essential that can\u2019t come quick enough.<\/p>\n

    You can check out Wixel now by clicking here.<\/p>\n

    You might also like<\/span><\/h3>\n
      \n
    • We’ve rounded up the best AI image generators tools.<\/li>\n
    • The 7 Adobe Express updates creators and marketers need to know about<\/li>\n
    • Freepik launches new enterprise AI plan – but is it enough to tackle Adobe\u2019s dominance in the field?<\/li>\n<\/ul>\n<\/div>\n
      \n

      Steve is B2B Editor for Creative & Hardware at TechRadar Pro<\/em>. He began in tech journalism reviewing photo editors and video editing software at Web User<\/em> magazine, and covered technology news, features, and how-to guides. Today, he and his team of expert reviewers test out a range of creative software, hardware, and office furniture. Once upon a time, he wrote TV commercials and movie trailers. Relentless champion of the Oxford comma.<\/p>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      (Image credit: Wix) Wix announces standalone online design platform Wixel Acts as an alternative to Canva and Adobe Express Includes<\/p>\n","protected":false},"author":7282,"featured_media":10899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1166],"tags":[],"class_list":["post-10898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website"],"_links":{"self":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/posts\/10898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/users\/7282"}],"replies":[{"embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/comments?post=10898"}],"version-history":[{"count":0,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/posts\/10898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/media\/10899"}],"wp:attachment":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/media?parent=10898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/categories?post=10898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/tags?post=10898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}