{"id":10659,"date":"2025-04-24T11:01:31","date_gmt":"2025-04-24T11:01:31","guid":{"rendered":"https:\/\/usaontheweb.com\/clone1\/how-to-turn-your-customer-base-into-a-community\/"},"modified":"2025-04-24T11:01:31","modified_gmt":"2025-04-24T11:01:31","slug":"how-to-turn-your-customer-base-into-a-community","status":"publish","type":"post","link":"https:\/\/usaontheweb.com\/clone1\/how-to-turn-your-customer-base-into-a-community\/","title":{"rendered":"How to Turn Your Customer Base into a Community"},"content":{"rendered":"<p>WordPress <\/p>\n<section id=\"details-section\" role=\"tabpanel\" aria-labelledby=\"#details-section\">\n        <span>April 23, 2025<\/span><\/p>\n<p>\u201cCommunity\u201d is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one\u2014and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? <strong>Matt Mullenweg<\/strong>, the cofounder of WordPress and the founder and CEO of Automattic, tackles these questions in this episode. He shares insights on fostering community within a firm\u2014like hiring the right people through auditions instead of resumes\u2014and within a customer base by encouraging engagement and feedback.<\/p>\n<p><strong>Key episode topics include:<\/strong> customer strategy, customer experience, customer feedback, hiring and recruitment, brand management, strategy,<\/p>\n<p><em>HBR On Strategy<\/em> curates the best case studies and conversations with the world\u2019s top business and management experts, to help you unlock new ways of doing business. New episodes every week.<\/p>\n<ul>\n<li>Listen to the full <em>HBR IdeaCast<\/em> episode: The Creator of WordPress<\/li>\n<li>Find more episodes of <em>HBR IdeaCast<\/em><\/li>\n<li>Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org<\/li>\n<\/ul>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>WordPress April 23, 2025 \u201cCommunity\u201d is a buzzword that gets thrown around a lot in the business world. But what<\/p>\n","protected":false},"author":7282,"featured_media":10660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1166],"tags":[],"class_list":["post-10659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website"],"_links":{"self":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/posts\/10659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/users\/7282"}],"replies":[{"embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/comments?post=10659"}],"version-history":[{"count":0,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/posts\/10659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/media\/10660"}],"wp:attachment":[{"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/media?parent=10659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/categories?post=10659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usaontheweb.com\/clone1\/wp-json\/wp\/v2\/tags?post=10659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}