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Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud, a measurement and analytics solution designed to help marketers measure performance across different media channels. As an Amazon Ads Advanced Partner, Tinuiti teams were eligible to take part in the AMC alpha program, and have now had more than a year to familiarize themselves with the platform, strategically experiment, and experience its many impressive and game-changing capabilities firsthand.
In this article, we’ll share everything you need to know about the Amazon Marketing Cloud—and the recently launched AMC Premium—exploring the challenges they help advertisers tackle.
What is the Amazon Marketing Cloud?
The Amazon Marketing Cloud (AMC) is a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution.
“AMC is a data clean room solution that advertisers can access, and essentially structure custom queries to explore specific questions that help address top business priorities and measurement challenges. Allowing brands to access incredibly detailed data that is specific to their audiences’ journey. AMC gives us the ability to understand what is working and what is the connectedness between “events” – going beyond what traditional reports provide.”
— Nancy McLaughlin, Senior Director, Marketplaces at Tinuiti
Built on Amazon Web Services (AWS), AMC’s flexible environment supplies advertisers with customizable reporting on event-level data, across multiple data sets. Those data sets can include both advertiser data and Amazon Advertising data, offering advertisers a more holistic view of campaign performance.
In other words, AMC gives advertisers the transparent, cross-channel data they need to make more informed decisions about their marketing.
And today’s marketers need that transparent, actionable data more than ever before.
It can be a challenge for advertisers to access the information they need…
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