Online Store Anytime Spring Cleaning

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An online store isn’t all that different from a brick and mortar retail store. They both offer a collection of products and they both strive to provide an excellent customer experience. AND…they both need to be cleaned every now and then.

Just as you sweep and dust every aisle and every shelf of a brick and mortar, you need to straighten up your online retail store. Not because customers are moving your product around, but because your product pages constantly need to be monitored for progress. If a particular product isn’t doing well, you need to take a look at what your options are in terms of bringing it up to par with your other pages or maybe consider replacing it with something else.

Online Store Search Engine Optimization

scrabble blocks spelling out SEO for online store

Cleaning your online store usually comes down to a bit of the old search engine optimization. Search engines and search engine users are constantly changing the way in which they display and search for content. It’s crucial to consider SEO at this point and at every point of listing a product for sale.

It doesn’t have to be much of a process if you have a professional optimization specialist at your side. But for those that don’t, the overall idea is to use the best practices (which change frequently) to get your product pages ranking better in the search engines index. Whether this means creating new content, improving your on-page links or focusing on the actual copywriting of your pages. Or even better a combination of a bit of everything. But this is all up to you. Your tasks will vary from project to project.

Creating New Content

writing new content for online store

Freshening up a page doesn’t have to be a major operation. Adding some fresh content can go far when optimized for the right keyword. This…

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