Logo Design – 5 Ways to Make Clients Like Your Designs
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The toughest task of any designer is making clients like your designs. Client handling is an art in itself. It requires more of tact than losing patience with them. Of course not all clients are the same, but there are a few who are difficult to please. These clients are as stubborn as a stone, and will not approve your logo design unless you are tactful with them.
It is not about what you feel is right but it is more about your abilities to make clients see reason. You as a brand logo design expert have to convince the client that your design will meet his business requirements. Apart from being an outstanding designer, you also need to possess outstanding convincing skills to make clients love your designs!
Here are some ways you can employ to make your clients smile at your designs.
1. Be Tactful
You as a professional should never underestimate what the client has to say. Rather, listen to him attentively, and be tactful in approach to subdue your client’s impractical ideas. Always use the word “Yes” instead of arguing with the client.
For instance, you can say, “Yes, I agree, your suggestion is quite good, but my design will prove more purposeful for your brand image.” This diplomacy will not annoy the client, and at the same time help you in putting across your idea in an optimistic way.
2. Prove your Expertise
It is true that a client’s suggestion should be respected. However, in order to make him approve your design, you have to convince him that you are the best as far as logo designing is concerned. Assert yourself as an expert in the field so that the client cannot counter your reason. Show him examples of your previous works that has been highly appreciated.
3. Outstanding Presentation
Designing a logo is not enough if you cannot offer your client with an impressive presentation. The way you present your logo ideas and concepts in front of your clients matter a lot.
You might have created a very artistic logo, but if the presentation is poor, you lose half the battle. Ensure that your presentation is state-of-the-art.
4. Enlighten Clients
Sometimes it is necessary to educate your clients about their role in a logo designing project. Fix a meeting with your client before you start off designing. Sit with the client and explain to him how you initiate logo ideas, use colors, graphics, fonts and taglines.
It is important that you describe the entire logo creation process to your client. Make him understand why you are choosing a particular font or a color. This will definitely make him understand your rationale behind the design, as well his responsibilities as a client.
5. Highlight Business Benefits
Apart from explaining the aesthetics of the designs, you also need to highlight how these designs will be beneficial for client business. Do not waste time explaining the intricate technicalities of the design. Instead convince your client how the design or a catchy tagline going benefit his business. Be direct in what you say instead of beating about the bush.
Hope the above tips help you convince a stubborn client.