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However, nothing in eCommerce is ever that simple. And like anything, ClickFunnels has its fair share of supporters and critics, pros and cons.
In this article, we cut through the noise, giving you a clearer idea of what ClickFunnels is all about, and whether or not it’s worth your time.
Let’s dive in.
What Is ClickFunnels?
ClickFunnels is a web page builder (not a website builder!) founded by Russell Brunson.
Aimed at entrepreneurs who want an easier way of creating landing pages and sales funnels, it arms you with the tools needed to kickstart your marketing campaigns online.
In other words, it’s here to do one thing: Boost your online sales the quick and easy way via a funnel that captures leads and turns them into customers.
And as any marketer will tell you, sales funnels are essential if you want to increase your revenue.
A funnel takes the end user on a journey that starts at the top (awareness stage) and ends at the bottom (purchase stage).
However, creating a funnel from scratch can be a real pain.
There are numerous conversions along the way that you need to try and maximise, lots of various branches (upsells and so on), and multiple offerings to keep track of.
An all-in-one sales funnel builder,ClickFunnels makes it easier for you to craft a top-notch landing page that grabs your customer’s’ attention.
So much so that many of them convert and either hand over key info, or purchase your products.
ClickFunnels doesn’t stop there.
The software lets you follow up with potential customers via email, Facebook Messenger and even desktop notifications and it kick starts the customer journey, taking them from the top of the funnel right down to the bottom.
This boosts your customer lifetime value while ensuring more sales and profits.
What Is a Sales Funnel?
Each customer who buys from you goes on a little journey before they get to the purchase stage.
Marketers call this a sales funnel and it’s your job to…
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