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Not every online business strategy works for every business. Unfortunately, many Solopreneurs will continue to force themselves into one standard. Don’t let that be you. Learn some PROVEN tactics to help you avoid these common pitfalls of assumptions and set your brand up for profitable success.
With over 4 Billion+ active online businesses, and all of them fighting for attention, the Internet has made it possible for companies of various sizes to compete on a level playing field of sorts. The main issue remains that most of these companies are unsure how to gain the buying attention of potential clients for their products or services. Creating a Power Crew will be essential to your success as a Solopreneur because you will have to trust someone to help you handle day-to-day tasks. Check out these 10 common assumptions made in online business that you should avoid in order to have a successful head start.
- Skimming on Investing. There is a large difference between spending smart and just being cheap. The Cheap Comes Out Expensive (“Lo Barato Sale Caro” – Judge Marilyn Milian). Reciprocity goes a very long way and helps you build a secure and trusted network. Everyone wants a deal when spending their hard earn money. Most business people have heard the saying, “you have to spend money to make money.” Actually when you take your brand seriously enough to invest in it, be it time or money, you will ensure that everyone on your Power Crew is properly compensated. This could be financially or through barter systems. Either way, you should be willing to give as much or more than you take from others.
- Remaining Blissfully Ignorant. Are you leaving clients under-serviced because you refuse to explore new opportunities and creative possibilities? Put some investigative action behind your motives. Ask your Virtual or In-House Assistant to check out some new avenues. Hire someone to manage these new avenues for you and add them to your Power Crew. They would usually be focused on these tasks for at least 5 hours a week; 1 hour a day. Ignorance is not bliss, especially in business. there are too many opportunities out there for Solopreneurs to get on track and dominate some corner of their market.
- Financing Blindly Without Reason. How can you properly guide your brand into financial success or at the very least avoid bankruptcy if you cannot track how much money is flowing throughout your business? If you are shocked at the amount of money you have spent over a one-year span, are constantly hunting down all of your expenses at tax time, and/or are always living in the red then you’re doing everything all wrong. Don’t become accepting of your business being a financial burden on you. You should have a budget in place to help you remain on track. Remember, you started this for FREEDOM not to trade on pair of frustration created shackles for another.
- Maintenance Is An Option. I see many clients who believe that paying someone to manage their website is a waste of time, yet these are the same people who’s websites are constantly outdated behind the scenes and left vulnerable. Your carelessness is a hackers dream key to your Information Buffet. So much of these items can and should be automated, but you have to remain vigilant in protecting your online business. If you are collecting customer information, there is no room to be casual about Website Security and Maintenance.
- Keeping Up with the Joneses. Doing all you can to follow what the crowd is doing rather than taking stock in what will work for your brand is ultimately a waste of time for you. This is not to say that watching your competition and friendly peers cannot be a learning experience. you simply have to learn to take the learning knowledge and map out your own destiny.
- Online Businesses Don’t Need A Budget. As an extension of financing your business blindly, you need to realize that just because you have an online business, you are not exempt from having a budget. many believe that because they don’t have the rent of a brick-and-mortar establishment, they are free to spend wildly. That is not the case. Your “rent” is your hosting provider, your domain name, and your SSL Certificate. Your “utilities” are your financial manager (accountant/apps), email automation services, payroll, and anything else that helps you run your business. You MUST track these and be sure that you are not using up all of your resources without turning some type of profit to pay the rent or mortgage AND put food on your table.
- Disconnected from Reality of Running A Business. Remain grounded and connected to the roots of your business so that you are aware of what is happening and are ready to rework any strategies accordingly. Even when people consider themselves “successful” they know there is continuous work involved in maintaining the level of success they enjoy or want to excel to. Taking into account everything we’ve discussed, these pieces all come together to help you face, head-on, the realities of running a business.
- Blaming Others for Your Failures. The Blame game is a waste of time. Don’t allow Accountability to become some passive catchphrase in your business. Live up to how you would want clients and another business to treat you. If you or your brand fell short or messed up, take that as an opportunity to improve and get back on track. Ask for feedback. Failure is not a bad thing if you don’t allow it to become a stumbling block or a crutch. Boss up and take responsibility while showing others working with you that they need to do they same. Showing is way better than Telling!
- Being Online Is An Automatic Success. No online business is an automatic success and anyone who tells you different is lying to you. I thought that once my website was up and running I would be set. Well, not exactly set, but the bulk of my work would be complete. I was so wrong and didn’t even realize how wrong I was. I had to become a quick study on e-marketing, copywriting, and product creation to really get my business going. Not an expert, but I had to get my rump in gear fast so that I could manage just enough to get things where I wanted them to be. Automation can make things easier for you, but without you putting ACTION behind the KNOWLEDGE you collect, your brand is dead in the water.
- Misinformation. Stay as informed as possible. “He said, She said” doesn’t work when you need to share information with your Power Crew and customers. Never allow yourself to miss out on innovative moves occurring within your industry, or in other industries. If an app or software was not compatible of your business in 2011, check back and see if things have changed. If you didn’t think Twitter, Pinterest, or Instagram were a good fit for your business and your customers would not be interested in a company blog, rethink these moves. Try things out. You may be surprised at the results and new information that flows in from these various options.
Once you have figured out what causes your business to thrive like a well watered plant, you’ll begin to reap the benefits of a profitable business and brand overall. I think of my business as a well-watered plant because there is energy tied to it. It needs my care in order to survive. My emotions affect my business and I need to maintain them both.
Clients want to know that you, as a business owner, care enough to pay attention to small details while maintaining the overall picture of success.
Put your all into your business. After all, most of us are not here for a one-night stand. Instead, we’re in it to win it! So get yourself out there and arm your brand against these 10 common assumptions most Solopreneurs make in online business.
To Your Continued Success & Learning!